Your right to cancel

If for any reason you are not happy with your purchase, then you have the right to cancel from the date the contract is concluded (ie the date we send our Order Confirmation email) until the expiry of a period of 7 working days, beginning the day after the day on which your received the item. The right to cancel can be exercised in email or writing and sent to:


Amity Cycles, 180 Church Road, Bristol, BS5 9HX 



Billing Terms

Payment is taken at the point of checkout. Payment methods on offer include American Express, Visa & Mastercard, plus of course Paypal.



All material accessible on Amitycycles.com is protected by copyright. You may view the website pages on screen and print or download extracts of them for your own personal use. You may not make any other use of any material on the site. No part of this Website may be reproduced, transmitted to, or stored on any other website in any other form of electronic medium without our express written consent.

Trademarks and use of this site

All rights, including copyright, in this website are owned by Amity Cycles. Any use of this website or its contents, including copying or storing it, in part or in whole, other than for your own personal, non-commercial use is prohibited without the prior permission of Amity Cycles. You may not modify, adapt, alter, distribute or create derivative works of or from this website, in whole or in part.

Terms of sale

By placing an order you are offering to purchase a product on and subject to the following terms and conditions. All orders are subject to availability and confirmation of the order price. Despatch times may occasionally vary and any guarantees or representations made as to delivery times are limited to mainland UK.

In order to purchase from Amity Cycles you must be over 18 years of age and possess a valid credit / debit card or PayPal account. When your order is accepted we will inform you by email. When placing an order you undertake that all details you provide to us are true and accurate, that you are an authorised user of the credit or debit card used to place your order and that there are sufficient funds to cover the cost of the goods. The cost of products and services may fluctuate. All prices advertised are subject to such changes.

Our contract

When you place an order, you will receive an acknowledgement e-mail confirming receipt of your order: this email will only be an acknowledgement and will not constitute acceptance of your order. A contract between us will not be formed until we send you confirmation by e-mail that the goods which you ordered have been dispatched to you. Only those goods listed in the confirmation e-mail sent at the time of dispatch will be included in the contract formed.

Pricing & availability

Whilst we try and ensure that all details, descriptions and prices which appear on this website are accurate, errors may occur. If we discover an error in the price of any goods which you have ordered we will inform you of this as soon as possible and give you the option of reconfirming your order at the correct price or cancelling it. If we are unable to contact you we will treat the order as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund. Delivery costs may be charged in addition where applicable. Such additional charges are clearly displayed and included in the 'Total Cost'.

Linking to Amity Cycles

You may link to any part of the Amity Cycles site, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.



Our Privacy Policy explains the personal data we may collect about you when you use the Amity Cycles site and interact with us in other ways such as through social media and other forms of communication and engagement. It explains how we’ll store and process that data, keep it safe and protect the rights you have to make decisions about how we use your data.

We may need to update this Privacy Policy from time to time so it’s always a good idea to review it from time to time. If we make any significant changes, we will let you know.


We are a Independently owned and run and based in the United Kingdom. Our main business is the sourcing, customising and retailing of premium brands in the cycle sector. We specialise in bikes, clothing and accessories. We have a real passion for cycling as well, so we try and bring our customers the most interesting stories and experiences from around the cycling world. We do that through various means such as our blog, our social media channels and regular emails and other forms of communication which we send to those who have subscribed to receive them.


The law on data protection sets out a number of different reasons permitting a company such as Amity Cycles to collect and process your personal data. These include:


Your consent


If you sign up to receive our email newsletters and communications for example, then that is you giving us your consent to process your contact details for this purpose. You can withdraw your consent at any time by contacting us.

Contractual obligations

If you order something from us we will need to process your data to provide you with that product. If you have asked for the product to be delivered by courier, then we will need to pass your name and contact details to that courier. If you create an account with us then we will use your data to provide you with the services you have signed up for as an account holder.

Legitimate interest

In certain circumstances we need to use your data in order to run our business. As a business we believe that we have a legitimate interest in doing this but that it does not significantly impact your rights or interests. A good example might be when we combine the shopping history of a large group of our customers to identify trends which we then use to make sure we are offering all our customers the right products and best possible services.


Sometimes, we are legally required to pass on information to appropriate agencies. For instance, we are allowed to pass on details of anyone suspected of being involved in criminal activity but we will only do this in compliance with the law.


The main ways we collect your data are the ones listed below:

  • When you visit any of our websites.

  • When you make an online purchase and just check out as a guest. In this case we would just collect transaction-based data.

  • When you create an account with us.

  • When you engage with us on social media.

  • When you contact us by any means such as Live Chat or email with questions or queries.

  • When you enter any competitions we may run from time to time.

  • When you review our products and services.

  • When you’ve given a third party your permission to share with us the information they hold about you.


  • If you have an account with us then we will collect some or perhaps all of the following - your name, gender, date of birth, billing/delivery address, orders and receipts, email and telephone number. For security, we’ll also keep an encrypted record of your login password.

  • Details of any interactions with us either online or by physical means. We will collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, gift card purchases and redemptions, brands you show interest in, web pages you visit and how and when you contact us. Sounds a lot but we want to make sure you shopping experience with us is as good as it possibly can be.

  • Details of your visits to our website(s) and how you found our website(s) in the first place.

  • Personal details which help us to recommend items of interest. For instance, you may agree to tell us your shoe size in which case we may use that to inform any suggested items we offer you.

  • Your comments and product reviews.

  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.


We want to give you the best possible customer experience and the personal data we collect about you allows us to do that. If you wish to change how we use your data, then you can find out more about this in the section below entitled “Your rights over your data”. Please note though that if you change or restrict what we can use your data for, we may not be able to provide you with all the services you would like or have asked for.

So why do we do it?

  • To process any orders that you place with us - unless we collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.

  • To respond to your queries, refund requests and complaints – we need to keep a record of these to inform any future communication between us and to record how we communicated with you throughout.

  • To protect us both from fraud and other illegal activities - this includes using your personal data to monitor your browsing activity with us.

  • To process payments and to prevent fraudulent transactions - this is part of our legitimate interest and helps to protect our customers and our business from fraud.

  • To keep you informed about products, discounts and services that are personalised to you - you are free to opt out of hearing from us by any of these channels at any time.

  • To send you communications required by law – these may be necessary to inform you about our changes to the services we provide you.

  • To administer any of our prize draws or competitions – you may choose to enter these from time to time.



Data security matters to everyone, so at Amity Cycles we treat your data with the greatest of care and as if it were our own personal data. We take appropriate steps to protect it.

Access to all transactional areas of our websites is protected using ‘https’ technology. Access to your personal data is password-protected and / or encrypted as appropriate, and sensitive data is secured by SSL encryption. We have high quality firewalls and whitelisting systems protecting access to our systems and these monitor our systems for possible vulnerabilities and any attacks.


We’ll only keep your personal data for as long as is necessary having regard for the purpose for which it was collected.

We will keep transactional information for 6 years after the transaction has ended after which we will securely delete your data.

If you have signed up for our newsletter, we will send this to you with your consent. If you have not engaged with us for 3 years we will ask if you still want to hear from us. If you do not respond we will delete or anonymise your data.


Sharing your data with third parties for them to use for Amity's purposes:

We sometimes share your personal data with trusted third parties such as with courier companies (like UPS, Royal Mail and DPD) to ensure your orders reach the place where you asked us to deliver them to.

We use a third party to build and send our email newsletters to our subscribers. Their system also allows us to segment subscribers into different groups to provide the information that is most relevant to that group.

To help personalise your experience with Amity Cycles we currently work with several organisations who will process limited amounts of your personal data to help make your online experience more relevant.

However, we apply the following policies with any such third party to keep your data safe:

  • We only provide third parties with the information they need to perform their specific services.

  • The third party may only use your data for the exact purposes we specify in any contract with them.

  • The third party will securely delete your data when it is no longer required for the exact purpose.

Companies we work with to provide our service to you.

We do not store any bank details or card details on our systems and use PayPal and Stripe to provide us with payment services.

Sharing your data with third parties for them to use for their own purposes:

We will only do this in very specific circumstances such as:

  • For fraud prevention or regulatory compliance which may include sharing data about individuals with law enforcement bodies or Government agencies. We will only do this if we receive a valid request and we will only provide the data in compliance with the law.

  • We may, from time to time, expand, reduce or sell Amity Cyles and this may involve the transfer of parts of the business or the whole business to new owners.


Sometimes we will need to transfer your personal data to our third parties and suppliers who reside outside the European Economic Area (EEA), such as the USA, Australia and Japan. The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway. If you reside outside the EEA we will need to transfer your delivery details to third party processors in countries outside the EEA. This will be required in order to fulfil your order or answer any subsequent queries you may have with regards to that order.


Your rights to access your data and request corrections / amendments.

You have the right to request:

  • Access to information about the personal data we hold about you and a copy of that personal data.

  • The correction of your personal data when it is either incorrect or out of date.

  • That we stop using your personal data for certain activities, in certain circumstances and that we stop sending you direct marketing in all circumstances.

To ask for a copy of your personal data, please email us at info@amitycycles.com and enter the phrase Data Protection 

To ask for your information to be amended, please either login and update the details in your online account or email us at info@amitycycles.com setting your request out clearly. If we choose not to action your request we will explain to you the reasons for our refusal.


You have the right to stop the use of your personal data for direct marketing activity through any or all channels. We will always comply with your request. Please note that regardless of your marketing preferences, if you continue to shop with us, you will continue to receive order acknowledgements, dispatch confirmations and credit memo notifications (where applicable), as legally required.

To stop us using your personal data for direct marketing you can:

  • Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop sending any further marketing emails. 


To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Policy. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.


If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. Please do contact us first, and we will do our best to help you.

You can contact the ICO by calling 0303 123 1113 or go online to: ico.org.uk/concerns.

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.